When you start a business, you never really know where the journey will take you—or who will be there to walk it with you.
For me, that person has been my stepsister, Sara.
We were recently featured in Vita Daily in a piece that shares the wild and wonderful story of how we went from “reluctant new siblings” to each other’s biggest business supporters. And let me tell you, the full-circle moment of launching Lavoh with Sara right by my side? It means everything.
We Didn’t Click at First...
When Sara Jonsdottir and I first met at a family gathering, we were both... let’s just say not thrilled about our parents getting married. It took a few years—and a shared neighbourhood on Main Street—for us to finally connect. But once we did, things shifted fast.
At the time, I was running four hair salons around Vancouver, and Sara was studying fashion at Kwantlen. I watched her fight to present her period underwear collection as her graduation project, and I was blown away by her courage and vision.
That project eventually became Revol Cares, and I got to be one of the first testers (literally receiving a prototype in a Ziploc bag!). Years later, I became an investor—and shortly after, I stepped into my own new journey with Lavoh.
Building Lavoh—And Leaning On My Sister
When I started Lavoh, I knew I wanted to create a makeup remover that was:
- Sustainable
- Low-maintenance
- Actually beautiful to use But I didn’t know much about consumer-packaged goods. Sara did. And just like I had shown up for her in the early Revol days, she was there for me—offering support with packaging, product development, and the kind of brutally honest feedback that only a sister can give. 😅
I launched Lavoh out of a corner of Revol’s warehouse. Our brands now share space, tools, knowledge—and let’s be honest, a whole lot of late-night pep talks.
Sisters, Founders, Moms
Since then, we’ve both had kids, supported each other through postpartum, and somehow turned cousin hangouts into “cousin camp” childcare. Our weekly dinners have become mini think tanks—sharing what’s working, what’s hard, and how we can lift each other up.
We even auditioned for Dragons’ Den together. Sara was up fourth, I was fifth, and we pitched in the same room. Knowing she was there gave me so much confidence.
A New Kind of Sisterhood
Our story is proof that family doesn’t have to look a certain way—and business doesn’t have to be lonely.
We’re two women, two moms, two founders—figuring it out in real time and holding each other up along the way.
To be featured in Vita Daily for this journey? It’s an honour. To get to do it all with my sister? It’s everything.